Polaris New Zealand:DetailPOLARIS ESTABLISHES #1 POSITION IN NEW ZEALAND SXS MARKET IN FIRST HALF | Polaris New Zealand

POLARIS ESTABLISHES #1 POSITION IN NEW ZEALAND SXS MARKET IN FIRST HALF

After increasing their market share by 22.6% in the first half, Polaris leads the SxS market by 12.9 percentage points.

Polaris, the industry-leader in sport and utility SxS vehicles, continues to gain ground in the New Zealand market and has officially claimed the number one position. Over the past six months, Polaris has shown strong performance, growing their year-to-date market share in the SxSmarket from 27.4% at the end of Decemberto 33.6% at the end of June, an increase of 22.6%. Not only has Polaris taken over as the market leader in 2021, but they have done so decisively, with 12.9 percentage points between them and their next closest competitor.

The SxS market includes both sport and utility vehicles. For Polaris, this includes their RZR, GENERAL and RANGER product lines.

“To deliver such significant share growth when the market is at its peak in the first half of the year is very pleasing and a testament to the strength and popularity of the Polaris product offering,” said Alan Collins, Managing Director for Polaris Australia and New Zealand.

“The off-road vehicle market continues to see high levels of transference from quad bikes to SxS products. With the strength of the Polaris range – which includes petrol, diesel and electric power sources – we are now seeing more consumers than ever choosing the enhanced functionality and safety benefits of a Polaris SxS vehicle with properly engineered Roll Over Protection Structure (ROPS).”

Year-to-Date Market Share Performance – ROV / SxS Segment
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